What is Digital Marketing?
Digital marketing is marketing through digital technologies. Digital marketing includes more than just online marketing, because it includes not only channels that can be accessed via the internet, but everything that is digital. So for example also television, SMS and DOOH (Digital Out Of Home) and radio. Few of today's marketing channels are not part of digital marketing. A paper newspaper, a bus shelter or a poster are examples of non-digital marketing, also known as traditional marketing. The person responsible for digital marketing within a company is often the digital marketing manager, the marketing manager or the online marketing manager. Within the department that deals with digital marketing, the team has the following disciplines: SEO , SEA , email marketing, social media, CRO (Conversion Rate Optimization), UX (User Experience), DTP, programming, app development, copywriting, PR and video production. If you're interested in this course and willi...